# GazeSite — Full Documentation

> AI-powered website reviews for founders and makers.

## Overview

GazeSite is a paid service that reviews websites through AI-simulated personas. Each persona has realistic demographic attributes — age, education, reading level, tech familiarity, device preferences, and browsing patterns — that shape how they evaluate a website.

The service targets founders, indie makers, small business owners, and marketing teams who need honest, structured feedback on their web pages before or after launch.

## How It Works

1. User enters a URL at https://www.gazesite.com
2. User selects a reviewer persona (or creates a custom one)
3. User pays via Stripe checkout ($29 standard, $79 custom)
4. System loads the URL in a real browser, captures desktop and mobile screenshots, extracts visible text
5. AI analyzes the page through the selected persona's perspective
6. Detailed report is delivered by email (2-5 minutes for standard, up to 24 hours for custom)

## Report Contents

Each report evaluates:

- **Clarity** — Is the message immediately understandable to this persona?
- **Readability** — Can this persona easily read the text? (font size, contrast, line length, vocabulary)
- **Design** — Does the visual design support or hinder comprehension? (hierarchy, whitespace, CTA visibility)
- **SEO** — Can search engines find and understand the page? (title, meta, structured data, speed)
- **Accessibility** — Does the site work for everyone? (labels, keyboard nav, contrast, screen readers)
- **Actionable suggestions** — Specific things to fix, ranked by impact

## Available Reviewer Personas

### Consumer
- **Average Visitor** — Median US internet user. 38 years old, some college, reads at 7th-8th grade level.
- **Average Visitor (World)** — Median global internet user profile.
- **Mom** — Busy American mom, "Chief Household Officer." Purchases for the household, skims content, low patience for friction.
- **Gen Z** — Digital native, 18-26, visual-first, searches via TikTok and social, skeptical of traditional marketing.
- **Retiree** — 65+, larger text needs, slower adoption, values clarity and trust signals.
- **Non-Native Speaker** — L2 English speaker, processes marketing copy through cognitive fluency lens.

### Academic
- **High-Schooler** — 14-18, TikTok-search habits, short attention span, visual preferences.
- **BSc Student** — Career-focused undergrad, ROI mindset, AI-integrated learning.
- **MSc Graduate** — Professional specialist, career-pivoting behavior, evaluates credibility deeply.
- **PhD Researcher** — Skeptical expert, demands citations, data integrity, methodological rigor.

### Executive
- **CEO** — Skeptical, ROI-focused, economic volatility awareness, quick judgment.
- **CTO** — Pragmatic technologist, AI-governance and cybersecurity priorities.
- **IT Director** — Infrastructure gatekeeper, integration-debt concerns.
- **CFO** — ROI auditor, TCO verification, SaaS-spend management.

### Technical
- **Gen Z Dev** — AI-augmented developer, prompt-based engineering, modern tooling.
- **Security Engineer** — Zero-trust mindset, identity-as-perimeter, threat awareness.
- **DevOps Engineer** — Reliability engineer, platform-as-product, FinOps awareness.
- **Frontend Dev** — Performance architect, Core Web Vitals, accessibility compliance.

### Celebrity
- **Stephen King** — Reviews copy like prose. Values clarity, plain English, honest storytelling.
- **Dr. House** — Diagnostic skeptic. Finds what's broken, says it bluntly.

### Custom
- User defines their own persona with specific demographics, behavior, and evaluation criteria. +$50 surcharge, delivered within 24 hours.

## Pricing

| Plan | Price | Delivery |
|------|-------|----------|
| Standard (pre-built reviewer) | $29 | 2-5 minutes |
| Custom (user-defined reviewer) | $79 | Up to 24 hours |

100% money-back guarantee if the report doesn't contain at least one actionable suggestion.

## Technical Details

- Website: https://www.gazesite.com (public marketing site)
- App: https://app.gazesite.com (order flow and API)
- Payments: Stripe
- Analysis: Real browser rendering (desktop + mobile), screenshot capture, text extraction, AI analysis
- Delivery: Email

## Contact

- Email: support@gazesite.com
- Maker: Adam Koszek (https://www.linkedin.com/in/wkoszek/)

## Legal

- Privacy Policy: https://www.gazesite.com/privacy/
- Terms of Service: https://www.gazesite.com/terms/