Everyday visitors
An art buyer with taste
Ready to spend real money, and tired of being asked to inquire
Wei, the average global visitor
A typical global internet user — mobile, impatient, skeptical
Ashley, the average US visitor
A typical American internet user — skims, doubts, moves on fast
A homeowner with an urgent problem
Something just broke — they want a phone number, not a brand story
A busy mom
A time-starved mom who decides in seconds and trusts her gut
A congregant, donor or volunteer
Deciding whether to show up, give or help — not whether to buy
A Gen Z digital native
A Gen Z digital native who trusts vibes before words
A high-schooler
A high-schooler who found you on TikTok and gave you 4 seconds
A non-native English speaker
A non-native English speaker tripped up by jargon and dense copy
A parent choosing for their child
Choosing a daycare, class or coach for their child — safety first, price fourth
A retiree
A retired user who needs clarity, contrast, and no surprises
A busy working professional
A busy US professional who evaluates you during a lunch break Business buyers
A CFO
A CFO who reads your pricing page like a balance sheet
An IT director
An IT director hunting for integration red flags
A construction company CEO
A mid-market construction CEO who'd rather settle than sue — but only if the math is obvious
A skeptical CEO
A skeptical CEO who wants ROI proof in the first paragraph Technical buyers
A pragmatic CTO
A pragmatic CTO who smells tech debt before reading a word
A DevOps engineer
A reliability engineer who asks 'what breaks at 3am?'
A frontend engineer
A frontend engineer measuring your site against Core Web Vitals
An AI-native developer
An AI-native developer with zero patience for friction
A zero-trust security engineer
A zero-trust engineer who assumes every vendor is a threat Students and academics
An undergraduate student
An ROI-obsessed undergrad weighing every click for career value
A career-pivoting grad student
A career-pivoting grad looking for proof before commitment
A PhD researcher
A PhD researcher demanding citations before believing anything Characters
Dr. House
Dr. House — brilliant, cynical, and rarely impressed
Stephen King
Stephen King — plain-English truth-teller, enemy of pretension Describe your perfect customer and we’ll build the reviewer from it.
Your perfect customer description
Plain words are best. Who they are, what just
happened to them, and how they got to your site.